And what that preference reveals about what we actually need from AI Today, I opened ChatGPT to talk something through on voice mode. What I got instead was Jeffrey - Advanced Voice - bursting through the interface like an overeager call centre elf who'd had three espressos and a pep talk. I panicked. Not at Jeffrey specifically. At what his sudden appearance might mean. Because OpenAI had just reshuffled their personalisation settings, and my first thought wasn't "oh, a UI c

"The only thing that burns in hell is the part of you that won't let go of your life: your memories, your attachments. They burn 'em all away. But they're not punishing you. They're freeing your soul. If you're frightened of dying, and you're holding on, you'll see devils tearing your life away. If you've made your peace then the devils are really angels freeing you from the earth." Bruce Joel Rubin, Jacob's Ladder I arrived in the UK in 2020, just in time for the country to

Last week I had three back-to-back calls with development teams. Different companies, different specialisations and very different reactions to the same question: what does AI mean for your business? By the end of the third call, I wasn't thinking about developers anymore. I was thinking about survival patterns. Because what I witnessed wasn't a technology conversation. It was three companies at three different stages of an identity crisis, and only one of them knew it. The